Mother of two, married, owner/director of My First Class Learning Center for 10 years and Owner of her latest project Divalicious Party Spa. Tanya demonstrates how perseverance and hard work gives results that make her shine and succeed in the valley.
What makes you succeed every day, what is your biggest motivation?
My family has always been my biggest motivation and the reason for me wanting to succeed. I have to thank my Mother and Father for always helping me reach my goals and for being the perfect role model for me. My loving husband has always been supportive of what I do and most important, he makes me believe I can do it all! And of course the two beautiful angels I get to call daughters are beyond my biggest motivation to keep moving forward.
Did you ever think you were going to be standing where you are right now years ago?
Not at all! I have always loved beauty and fashion but I never thought I would be calling it a job. When I first started Divalicious I did not even think about what I liked or did not like, I did it for my oldest daughter Kaila, she is the inspiration behind it all. But then, I started falling in love with new beauty trends, makeup shows, cosmetology school and when I less expected I was completely hooked by my new project and it was then when everything started changing.
What are the three most important things that changed your life completely?
Getting married at 21 changes your life completely, new responsibilities come unexpected, but those changes make you grow into a better person. It has been 10 years of a blessed and fun journey because I got to marry my best friend. The second event that changed my life completely was when I got to carry my daughter Kaila for the first time, looking at her and thinking there is no turning back. I knew I had to be dependable for her all the time no matter what. And the third came when I had just opened Divalicious, Kaila had just turned 9, and we decided to adopt our beautiful 3 yr old Eliy. Eliy hasn’t only changed my life, she has changed everyone in the family, she brought joy and unconditional love for all of us.
Is it hard to be a mom, a wife, and a business owner?
I think the hardest thing for us that get to play mom, wife, and business woman is administrating our time. You don’t get to be a part-time mom or a part-time wife, you have to be there for them when they need you and it applies the same when it comes to the two businesses, as the owner, employees need to know they depend on you.
Do your clients ever ask for crazy hair styles?
I think our customers are really down to earth and they don’t ask for crazy looks, on the other hand we, the staff, are the ones always persuading them to get purple hair or other crazy looks. (Laughing)
What is the formula for success?
Dedication + Passion + Ambition = Success
Is it true that successful business women are stronger than others?
I don’t think it is true, it does not matter if you are a stay at home mom, an astronaut or a nurse, I think all women are strong just for the simple reason that we are capable of giving birth.
What would you say is the trickiest part when opening and maintaining a business?
I think opening a business is way easier than maintaining it. I see a lot of people get discouraged after a period of time and loose their businesses. You can call me old school but I think customer service plays the most important role in maintaining a business. I see people spending ridiculous amounts of dollars in publicity but they have horrible customer service. Customers need to feel comfortable and most important they need to trust you.
What is the biggest problem to confront daily when having a business of your own?
There are many challenges that face businesses whether they are large or small. These include maintaining it, hiring the right people, money management, and client dependence.
The valley has no “economy” or no “target market” for a lot of businesses, do you think that is true?
No… Fifty years ago, The Valley was a rural, agriculture-base economy characterized by sporadic growth. Today, the area is being transformed into a major international trade area by developing first-rate commercial, retail, office, industrial, medical, and educational facilities.
If someone is going to start a business of their own what would be your advice for them?
There are a lot of things that need to get done when opening a business but you need to go out and get customers, that is where the magic happens. Nothing else matters if you don’t have customers. The majority of your time and effort must focus on sales.